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KMID : 1011620150310010053
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Korean Journal of Food and Cookey Science
2015 Volume.31 No. 1 p.53 ~ p.61
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Study on Importance-Performance Analysis Regarding Country-of-Origin Labeling for Restaurants
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남지연:Nam Ji-Yeon
홍완수:Hong Wan-Soo
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Abstract
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The purpose of this study is to investigate the importance-performance analysis for country-of-origin labeling at restaurants. There is a growing concern over food safety as well as interest in the country-of-origin for food ingredients served at restaurants. In this study, the importance-performance analysis for the labeling of country-of-origin at restaurants, revealed that there were significant differences in all 12 attribute items, and the importance was scored higher than the performance in all items. Also, the importance-performance analysis for the attributes of the country-of-origin labeling showed that ‘supportive government policies’, ‘system of controls for violation of the country-of-origin labeling’, and ‘penalty for violation of the country-of-origin labeling’ are included in the second quadrant, which has a high level of importance but a low level of performance.
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KEYWORD
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country-of-origin, labeling, importance-performance analysis
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